Ballard is located in northwestern Seattle and is bordered on the west by Puget Sound and Shilshole Bay and to the south by the Ship Canal and Ballard Locks. Ballard is known for its Scandinavian heritage (early Scandanavian fishermen were attracted to the abundant salmon in the area) and is home to the Nordic Heritage Museum. Downtown Ballard has a number of historic buildings, shops, and restaurants. These days, Ballard is one of the most in-demand areas of Seattle.